Chapter Summaries
What Readers Are Saying
"Carlos teaches a selling process that is so different from anything I’d ever read that it compelled me to write this review. Needless to say, I could not put the book down. It grabbed me from the very start and never let go. It’s an easy read, and the story is simply amazing. Brutally honest and super insightful. The second I finished it, I put in an order for 30 books: My entire sales team needed to learn how to sell this way. The book was so well received, that two weeks later we decided to invite Carlos for a live, in-person training at our NYC Headquarters."
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– Allen | Senior Sales Manager | Hilton Hotels
"Carlos is a master storyteller – but an even better salesperson. His distinct manner of delivering complicated concepts in a simple, yet highly relevant format, is an art form in and of itself."
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– Elizabeth | Account Executive, Global Clients | LinkedIn
"As an entrepreneur and senior consultant at a Big 4 Accounting Firm, the book resonated with me on many levels... This book is a must for anyone looking to master the art of sales and create a foolproof process that is not only logical but feels natural and authentic. The author combines storytelling and humor to share insightful and practical tips that will inspire even the most seasoned professional."
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– Anjali | Senior Director | Big 4 Accounting/Consulting Firm